Blue Otter Outfitters

Simple, yet striking.

Blue Otter Outfitters provides kayak and kayaking gear rentals in the San Juans in Washington state. They needed a simple marketing site to cover what they offer and highlight the region as a kayaking destination.

The overall site design is minimal but striking, featuring a beautiful photograph that really conveys the experience of paddling in the region. You can almost smell the salt in the air and hear the waves lapping against your boat…